Marketing

If there is one subject which is full of self-important jargon it is marketing.

Try some of these on for size.
We should leverage our core competencies to target the value for money segment.
By optimizing the usage of the 4Ps we shall provide a value proposition to all our stakeholders.
We will position our brand to attain relevant synergies with the consumer.

I could go on. One year in MBA has given me this tool with which I can "pfaff" with ease. Pfaff(P silent) - the latest word added to my vocabulary. One which in its simple structure covers the entire course of MBA.

MBA is all Pfaff. What does Pfaff mean? It means making stuff up as you go along, all the while enclosing it in a mist of meaningful sounding jargon to hide the fact that all you are saying is utter bullshit. In a way all MBAs learn to be confidence men or shysters. Some get better at it. Some like me initially rebel against it but later join in the flow.

Because its easier to do so and more practical.